Taking on a difficult challenge for sport is a time honored tradition.
In the sport of fishing, that's light lining - when you use much lighter line than what's used in normal everyday fishing. A light lining fly fisher successfully captures 4 pound trout using 1/2 pound test tippets and size #28 flies. Another light liner might land a 30 pounder on 4 pound line.
Seeing what you can accomplish while staying within some pretty tough guidelines can be fun!
Then, of course, if you're launching a new station and going to be playing copyrighted material, there's the rights issue. But that's a whole other matter, and much different in the U.S. than in Canada (in Canada, it's pretty straightforward).
The respect of copyrights is important and my idea here is NOT meant to diminish the responsibility of being entirely compliant, but the law sometimes takes twists and turns....
Imagine the announcer saying, "This following song is copyrighted, but I am playing it for myself personally, and since I own it, I've paid my dues. However, if you choose to listen you become responsible for the copyright fee and we will collect, there's nowhere you can go to hide."
This is a method of "passing the buck" to make the listener responsible and get the station off the hook.
On our station, we'll feature only unsigned, local artists; artists who haven't even signed to BMI, ASCAP or SESAC. Its why I keep saying, our content shouldn't offend or bother any of the clear channel or cumulus big boys in my market. I'm playing artists they'd never give the time of day to. We'll become the home for the little guy recording artist. For the record though, BMI has recognized Part 15's to the extent that they allow us to pay a nominal fee of $200 per year to legally play their artists content. Great deal! Heck, at the station I used to GM for, our BMI fees per year alone were well over $22,000 per year! Sheez...
Anyway, my station is not going to offend the 'haters' so to speak. We'll be operating in our own unique lane. No controversial content. Under the radar, big radio sounding, look, feel, office and set up, Part 15 is all. I envision in time using three to four antennas linked together for greater range, after the engineer works out the initial range of the first one.