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For reference ROI stands fro Return on Investment...
Study Shows AM/FM Radio, Digital Audio Outperform ROI Average for All Media.
"A just-released analysis from WPP Media shows that both AM/FM radio and digital audio deliver a return on ad spend significantly higher than the average .. with digital audio ranking third and AM/FM fourth in ROI among those media.
WPP’s study sought not just to compare broadcast radio and digital audio return on investment to other media .. The study involved $2.2 billion in media spend analyzed over a two-year post-pandemic period (2021-2023), .. “It’s a statistical modelling approach that isolates the contribution of advertising from other factors that drive a business (pricing, distribution, seasonality, etc.).” ...
The study found that over the two-year period, AM/FM radio’s long-term ROI outperforms the 11-media average by 22% ($6.55, vs. $5.38), while digital audio outscores the average by 27% ($6.81). Only print and linear TV show a higher two-year ROI than AM/FM and digital audio. ..."
Posted : 11/11/2025 5:45 am