Broadcasting icon, Jerry Del Colliano brings perspective to discussions involving how “the good old days” of radio relate to people today. The survivability of the medium rests on consumers use of technology and their ultimate choices.
I hope you find this entertaining and a little enlightening.
Just pumping out the hits 24/7/365 is not going to engage future consumers. The solutions lie in riveting content and will necessarily involve some kind of video content, not necessarily Web TV. On the spot news and weather, for most, is no longer a priority. And the discussion regarding “texting” as radio’s primary competitor is heating up.
All of us old radio horses are being challenged to come up with a solution for saving the future of radio broadcasting. The first realization; can we really go back to the good old days? Second, how can we embrace new technologies to gather new listeners and consumers? And third, knock down the boundaries imposed by government regulation and industry opinion and practice as to how to reach future consumers with programming THEY want.
Examine this article several times before you decide your next move. Even hobby broadcasters get a warm feeling when people listen. All of us would like to think we are developing “raving fans”.