It says: "for six straight days, Miller is stationed outside the Walmart for 12 hours, hosting his radio show ..." - Not sure if that's 2 hours a day or 12, but Kevin Miller is morning host and program director of KIDO, a tight knit Community AM station in Idaho - This Thanksgiving he's in a turkey suit in a parking lot while hosting the show, same as he's done for the last 15 years. It's a cool AM radio story.
Why KIDO’s Kevin Miller Believes A Thanksgiving Promotion Shows the Power of AM Radio
"Fortunately, the AM band is still very strong here. And when people in Idaho can see and touch their favorite personalities -- or my little local show -- in the age of digital humanizes the station."
https://barrettmedia.com/2025/11/19/why-kidos-kevin-miller-believes-a-thanksgiving-promotion-shows-the-power-of-am-radio/
“.. I lived in the shelter for seven days. That was the start ... where I would just go out and I would do the show, and then I would do laundry, and I would go through everything that the guests did.”
... the first year of the promotion, the station raised 20 turkeys. In year 15, they’re expecting 2,000 turkeys. ...
Being out in the community is a hallmark of KIDO. “You have to go out into community, show them your face, show them you care ,... .. .. allows him to build goodwill with listeners in person and show off the personality that makes him a Boise-area favorite. ... ..